- Average rating
AggregateRating - For a page showing a real average rating and its rating count. Never invent reviews or ratings.
- Article or blog post
Article - For an article page: describe its headline, author, image and publication dates.
- Page hierarchy
BreadcrumbList - For a visible navigation trail, such as Home → Guides → Article. List the pages in order.
- Event
Event - For an event page: describe what happens, when it starts and where it takes place.
- Questions and answers
FAQPage - For questions and answers visible on this page. This does not promise an FAQ display in Google.
- Job opening
JobPosting - For an actual job vacancy: describe the role, employer, location and application dates.
- Local business
LocalBusiness - For a business with a physical location: describe its name, address and contact details.
- Company or brand
Organization - For a company or organization page: describe its name, website, logo and official profiles.
- Person
Person - For a person’s profile page: describe their name, website, image and public profiles.
- Product
Product - For a product page: describe the item and its real price, currency and availability.
- Recipe
Recipe - For a recipe page: describe its ingredients, cooking instructions and image.
- Individual review
Review - For a visible review of a specific item: describe its author, rating and review text.
- Video
VideoObject - For a page featuring a video: describe its title, thumbnail, upload date and video URL.
- Website identity
WebSite - For your website’s identity: describe its name, homepage URL and alternative name.